An ode to Mumbai

Mumbai..hmm..just back frm a trip to tht gorgeous place..i dont knw wht it is abt the city..the people, the energy, the attitude or mayb all of this..a city i have grown to love and adore..at times wishin it were human..from the familiar smell tht assaults senses at Mahim to the absolute elegance of Marine Drive at night..the metallic coldness of the train bars..the chatpata pani puri at chowpatty..the cacophony of voices at Churchgate station..its a delight for all my senses..celebs in designer garb pose for the flashbulbs..fisherwomen in nawaris battle the sunlight..college yuppies hang out at Mocha..tycoons nurse a Jack Daniels..from the Malabar hill to Dharavi..the BMWs glide the city roads..the locals thunder past with equal spunk..a royal Victoria Terminus stands tall in its ancient glory..a Thapar house carves its dainty niche..heaps of books bake under the lazy sun at Fountain..paperbacks cushioned at Crossword shelves..nimbu paani refreshes haggard travellers..iced tea sips coolin diamond laced throats..Zaveri Bazaar diamond merchants munch hungrily at vada paos..Nariman Point execs chomp at Mcdonalds..salesmen haggle with cranky women at Fashion Street..Heels click the marble floor at Inorbit..a indefatigable spirit coupled with a undyin agility...a city full of myriad possibilities..each beautiful..each unique..heres to the city tht lives in me..

Cheers! a win every indian should be proud of..n yeah if u eva see the replay u dont wanna miss the dhonis expression when the ball was comin down on dravid..anyways u arent on cricinfo so gettin to the point of this post..ever since mandira has been plastered on my screen with 2 inch of clothin on my 21 inch screen my feminist mind has been on an overdrive..the pre during and post match shows..everything laced with pretty chicks..chicks with negative iq and think a pitch has somethin to do wid the vocal cards..who smile stupidly whenver the camera pans to them..or blurt out a contest question as a savin grace..wht were they thinkin comin on a cricket show??Now channel ppl be intelligent..pick me..i knw swing and spin and a doosra and wht "in the blockhole means"..

My tryst with copywritin


Yeah so I wanna be a copywriter. I know my alphabet, understand grammar and love to think..daydream actually..but lets stick to think. So Mr. Egghead asks me “Why advertising”... I try my thoughtful expression which is not the right one. Coz hes lookin at me like you don’t know? So..burp..shit tht cold pizza in the morning..i try the trash that they taught me at college…the one where they say write a paragraph using the words brand, communication, consumer and research…yeah I did really well in tht one..so I sit up n say hey! This cant be tht bad. So I give him something about understanding the consumer, communicating the brand personality (it can have the personality of a slobbering couch potato buh wht the heck) at which point im positive I heard a snore..I look up from my laser like concentration on my toes at egghead.
Egghead looks at me..something like when the doctor is going to tell you you have genital warts..its not a really nice expression..something like a mixture of disappointment and actually umm I don’t know but basically a lot of so-u-think you are going to get this job??At which point im convinced it’s the wrong answer..now my grey cells are doing an awkward salsa trying to figure out an answer..I decide I cant just sit there..so I do my “lets feign intelligence” move..a combination of gesticulations and eyes on an overdrive..most of the time I end up lookin like a circus clown on a bad day…I muster up my courage and look at egghead. So y a copywriter?I knew this was comin..the favourite weapon in the creative armoury..im ready for this one though..coz I love playing with words and language interests me..and I wanna build brands..smirk smirk..egghead is lookin at me like im a lab specimen..
i wish the chair was more comfortable..neva figured y chairs wld the butt space perfect for an overweight ant..esp without cushions..y..
.returning to the land of mayhem..by now ive patted my back with rockstar enthusiasm …restoring balance I resume my staring at egghead with my safe expression..egghead gets up, says “not exactly what I want..but will do..”..i jump with glee while tryin to appear professional..wow I have landed my first job as a copywriter..it does feel nice..aspirers of the world..unite!!

My entry on bloggin planet..
I am not a very techie person..actually im not techie at all and have my doubts abt the person bit..nonetheless..its nice to have a "blog" of my own. Since most people droppin me a cookie mite not knw who im..heres an intro. I am 22 year old woman, an aspiring copywriter, a loyal friend, crazy chick, intelligent listener, buddin foodie, witty fiend, smell connoisseur and a coca cola drinker. Now tht ive been packaged nicely, i really dont knw wht else to write. Shall blog arnd the place wen have more to share..
till then
muah