Tuesday, September 19, 2006

My tryst with copywritin


Yeah so I wanna be a copywriter. I know my alphabet, understand grammar and love to think..daydream actually..but lets stick to think. So Mr. Egghead asks me “Why advertising”... I try my thoughtful expression which is not the right one. Coz hes lookin at me like you don’t know? So..burp..shit tht cold pizza in the morning..i try the trash that they taught me at college…the one where they say write a paragraph using the words brand, communication, consumer and research…yeah I did really well in tht one..so I sit up n say hey! This cant be tht bad. So I give him something about understanding the consumer, communicating the brand personality (it can have the personality of a slobbering couch potato buh wht the heck) at which point im positive I heard a snore..I look up from my laser like concentration on my toes at egghead.
Egghead looks at me..something like when the doctor is going to tell you you have genital warts..its not a really nice expression..something like a mixture of disappointment and actually umm I don’t know but basically a lot of so-u-think you are going to get this job??At which point im convinced it’s the wrong answer..now my grey cells are doing an awkward salsa trying to figure out an answer..I decide I cant just sit there..so I do my “lets feign intelligence” move..a combination of gesticulations and eyes on an overdrive..most of the time I end up lookin like a circus clown on a bad day…I muster up my courage and look at egghead. So y a copywriter?I knew this was comin..the favourite weapon in the creative armoury..im ready for this one though..coz I love playing with words and language interests me..and I wanna build brands..smirk smirk..egghead is lookin at me like im a lab specimen..
i wish the chair was more comfortable..neva figured y chairs wld the butt space perfect for an overweight ant..esp without cushions..y..
.returning to the land of mayhem..by now ive patted my back with rockstar enthusiasm …restoring balance I resume my staring at egghead with my safe expression..egghead gets up, says “not exactly what I want..but will do..”..i jump with glee while tryin to appear professional..wow I have landed my first job as a copywriter..it does feel nice..aspirers of the world..unite!!

1 comment:

Neville said...

Ok. Now now… being a writer ain't that tough. I mean, if I can do it, anybody can. Pause for accepting compliments.

You're getting better at this posting thing. Nice keep going. Let's hope you are a little more consistent with posting than most of us lackadaisical bloggers.