Friday, March 09, 2007

Paint em Blue

Its festival time. As eyeballs get glued to the Carribean, desperate prayers escape lips. Welcome to India. The land of culture,tradition and cricket. And its that time of the year again. Its World Cup 2007. Its the time when sports channels make the big bucks, advertisers are on an overdrive and people in general are going mad.
Moms store their namkeens as young boys attack a house in the nieghbourhood. Sales of thalis and spoons increase. They do create enough ruckus to celebrate a wicket. Dads steal glances at screens during client meetings. Grand parents get up early or sleep late adjusting to West Indian timings. Young boys trade afternoon games with naps to bribe moms into late nights. Crowds outside electronics store sky rocket. And more oftne then not the country is a pretty shade of blue.

Commercially, merchandising is taken to another level. From tshirts to bats to even underwears, everything is blue. There is talk about who will play, who wont and about whether player wives should be present. Theres controversy about the minnows. And about physical fitness of players. About the pitches and the underdogs. World Cup fever in India could make for a perfect Bollywood potboiler.

My point. You guys in blue. Go get em!!

2 comments:

Neville said...

Now, now.... Slow down... Goose bumps.

glug glug said...

Thank you very much